Marketing Basics Course

Marketing is a vital component of every organization. It could be that one missing piece of the puzzle, and when it fits, the entire picture is revealed. Your participants will be introduced to marketing and its benefits. If you do not market your business, it will not expand, and you will not succeed.

Marketing Basics will teach your participants the fundamentals of marketing and equip them to create and grow your firm. Marketing has evolved significantly in recent years, and having a fresh viewpoint will provide your participants with the information they need to make informed marketing decisions. A greater understanding of marketing will improve your organization regardless of what product or service you offer.

INR 199 / USD 10

Module 1

What is Marketing?
What is a Market?
Marketing is Not Selling
Understanding Customer Needs
Defining Your Product or Service
Knowledge Check

Module 2

Common Marketing Types (I)
Direct Marketing
Active Marketing
Incoming Marketing
Outgoing Marketing
Knowledge Check

Module 3

Common Marketing Types (II)
Guerrilla Marketing
B2B Marketing
B2C Marketing
Promotional Marketing
Knowledge Check

Module 4

The Marketing Mix
Product
Price
Promotion
Place
Knowledge Check

Module 5

Communicating the Right Way
The Marketing Pitch
Sell Value, Not the Price
Fun and Entertaining is Powerful
Choosing the Right Media
Knowledge Check

Module 6

Customer Communications
Give Your Customers a Voice
It’s Not About You, It’s About Them
Every Interaction Counts
Answer Questions Honestly
Knowledge Check

Module 7

Marketing Goals
Brand Switching
Repeat Purchases
Brand Loyalty
Inform and Educate
Knowledge Check

Module 8

The Marketing Funnel
Awareness
Interest
Desire
Action
Knowledge Check

Module 9

Marketing Mistakes (I)
Not Taking Social Media Seriously
Not Having a USP
Cross Cultural and International Translations
Not Building a Relationship
Knowledge Check

Module 10

Marketing Mistakes (II)
Not Having a Plan
Aiming at Everyone
Not Tracking Metrics
Not Listening to Your Customers
Knowledge Check

Assessment

Post-Test