Media and Public Relations Course

In this course, participants will learn how to effectively manage their image and value by building strong networks through strategic communication planning. Effective networking is vital for daily business or when actively seeking job prospects. This course is intended to provide practical and hands-on tools to help your participants develop abilities in interacting with the media and the public.

Media and Public Relations are the most effective ways to communicate your value to those around you. Furthermore, effective networking abilities allow you to leverage existing relationships and broaden the reach of your network. The broader the reach, the more people will recognize you and offer you possibilities.

INR 199 / USD 10

Module 1

Networking for Success (I)
Creating an Effective Introduction
Making a Great First Impression
Knowledge Check

Module 2

Networking For Success (II)
Minimizing Nervousness
Using Business Cards Effectively
Remembering Names
Knowledge Check

Module 3

The Meet and Greet
The Three-Step Process
The Four Levels of Conversation
Knowledge Check

Module 4

Dressing for Success
The Meaning of Colors
Interpreting Common Dress Codes
Deciding What to Wear
Knowledge Check

Module 5

Writing
Business Letters
Writing Proposals
Reports
Executive Summaries
Knowledge Check

Module 6

Setting Goals
Understanding Goals
SMART Goals
Helping Others With Goal Setting
Knowledge Check

Module 7

Media Relations
Television
Print
Web Presence, Blogs & the Internet
Knowledge Check

Module 8

Issues and Crisis Communication Planning
Gauging the Impending Crisis Level
Providing Feedback and Insights
How Information Will be Distributed
Tracking the Overall Effect
Knowledge Check

Module 9

Social Media (The PR Toolkit)
Blogs
Wikis
Podcasts
Social Bookmarks
RSS Feeds
Knowledge Check

Module 10

Employee Communications
Verbal Communication
Non-Verbal Communication
Email Etiquette
Negotiation Skills
Making an Impact
Knowledge Check

Assessment

Post-Test