Social Media In The Workplace

Social Media in the Workplace

We are inundated with social media invites and updates. Web-based communication icons such as Twitter, Facebook, YouTube, and LinkedIn have dominated how we engage with one another. People feel compelled to be constantly updated. It has become a time eater, and businesses are becoming increasingly aware of the impact it can have on productivity. People enjoy sharing, but they must understand what is appropriate to share and what should not be shared.

Understanding social media is about communicating in the correct way. We are beginning to communicate more electronically than face to face. SMS (texting) has gradually overtaken phone conversations. Social media channels are becoming the primary means of communication.

Module 1

  • The Basics of Social Media
  • Building Online Communities
  • User Created Content
  • Information Sharing
  • Communication Tools
  • Social Media Platforms
  • Knowledge Check

Module 2

  • Types of Social Media
  • Social Networking
  • Photo Sharing
  • Video Sharing
  • Blogging
  • Interactive Media
  • Knowledge Check

Module 3

  • Social Media Policy Elements
  • Adhering to Company Values
  • What Can and Cannot Be Shared
  • Nothing Offensive
  • Rules on Soliciting and Personal Posts
  • Legal and Ethic Specifications
  • Knowledge Check

Module 4

  • Managing Your Policy
  • Make Your Policy a Living Document
  • Choosing an Information Officer
  • Updates and Revisions
  • Change Management
  • New Hire Orientation
  • Knowledge Check

Module 5

  • Launching a Successful Strategy (I)
  • Setting Goals
  • Let Common Sense Guide You
  • Be Respectful
  • Consistent Image and Voice
  • Pause Before You Post
  • Knowledge Check

Module 6

  • Launching a Successful Strategy (II)
  • Be Honest and Transparent
  • Stay Real
  • Proper Grammar and Spelling
  • Anger Posts
  • Avoid Criticizing the Competition
  • Knowledge Check

Module 7

  • Safe Security Practices
  • Password Protection
  • Importance of Monitoring
  • Keep Information Confidential
  • Protecting Intellectual Property
  • Manage Your Privacy Settings
  • Knowledge Check

Module 8

  • Benefits of Social Media
  • Increases Brand Awareness
  • Builds Customer Loyalty
  • Speed and Flexibility in Communication
  • Two Way Communications
  • Social Recruitment
  • Knowledge Check

Module 9

  • The Pitfalls of Social Media
  • Cyberbullying
  • Group Think
  • Trolling
  • Permanent Posts
  • Digital Distractions
  • Knowledge Check

Module 10

  • Listen to Your Customers
  • Tips for Listening
  • Value in Feedback
  • Increases Their Happiness
  • Improves Your Brand
  • Improves Product Development
  • Knowledge Check

Assessment- Post Test

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