Multi-Level Marketing
Multi-Level Marketing
Multi-level marketing, or MLM, is a commercial marketing method that many firms utilize to motivate current agents to perform while simultaneously expanding the team by hiring and training new agents. This marketing strategy contributes to the company's sales force by increasing not just the principal agent's sales but also the sales and earnings of the agents they have recruited.
With our Multi-Level Marketing training, your participants will learn about how multi-level marketing works and how to efficiently find agents. For many businesses, it may be a significant tool for not only increasing revenue, but also expanding their marketing and networking networks.
Module 1
- How Does Multi-Level Marketing Work
- Networking Marketing
- Independent Agents
- Commission-Based
- Agents Recruit New Agents
- Knowledge Check
Module 2
- Building a Contact List
- Leverage Personal Networks
- Warm Lists
- Internet-Lead Generation
- Purchasing Lead Lists
- Knowledge Check
Module 3
- Recruiting New Agents (I)
- Draw on Personal and Professional Network
- Recruit Satisfied Customers
- Recruit Those Who Seek Work Flexibility
- Stress Benefits of Being Agent
- Knowledge Check
Module 4
- Recruiting New Agents (II)
- Invitation to Marketing Presentation
- Focus Presentation on Benefits
- Showcase Success Stories
- Provide Multi-Media Presentation
- Knowledge Check
Module 5
- Training MLM Agents
- Sponsorship/Mentorship
- Provide Training in Marketing
- Provide Training in Recruitment
- Provide Ethics Training
- Knowledge Check
Module 6
- Sponsorship/Mentorship
- Pair New Agents with Mentors
- Benefits of Sponsorship/Mentorship to Mentee
- Benefits of Sponsorship/Mentorship to Mentor
- Best Mentorship Practices
- Knowledge Check
Module 7
- Provide Marketing Presentation Training
- Provide Training in Presentations
- Provide Copies of Marketing Presentation
- New Recruits Practice Presentation
- Offer Marketing Resources
- Knowledge Check
Module 8
- Provide Social Media Training
- Social Media is Key to Networking!
- Websites and Blogs
- Facebook and Twitter
- Knowledge Check
Module 9
- Provide Training in Recruitment
- Building a Contact List
- Leveraging Personal and Professional Networks
- Provide Presentation/ “Elevator Speech” Training
- Discuss Follow-up
- Knowledge Check
Module 10
- Provide Ethics Training
- MLM and Bad Raps
- Only Follow-up if Opted-In
- Keeping the Sales Pitch Honest
- Keep Expectations Realistic
- Knowledge Check
Assessment- Post Test