Media And Public Relations

Media and Public Relations

In this course, participants will learn how to effectively manage their image and value by building strong networks through strategic communication planning. Effective networking is vital for daily business or when actively seeking job prospects. This course is intended to provide practical and hands-on tools to help your participants develop abilities in interacting with the media and the public.

Media and Public Relations are the most effective ways to communicate your value to those around you. Furthermore, effective networking abilities allow you to leverage existing relationships and broaden the reach of your network. The broader the reach, the more people will recognize you and offer you possibilities.

Module 1

  • Networking for Success (I)
  • Creating an Effective Introduction
  • Making a Great First Impression
  • Knowledge Check

Module 2

  • Networking For Success (II)
  • Minimizing Nervousness
  • Using Business Cards Effectively
  • Remembering Names
  • Knowledge Check

Module 3

  • The Meet and Greet
  • The Three-Step Process
  • The Four Levels of Conversation
  • Knowledge Check

Module 4

  • Dressing for Success
  • The Meaning of Colors
  • Interpreting Common Dress Codes
  • Deciding What to Wear
  • Knowledge Check

Module 5

  • Writing
  • Business Letters
  • Writing Proposals
  • Reports
  • Executive Summaries
  • Knowledge Check

Module 6

  • Setting Goals
  • Understanding Goals
  • SMART Goals
  • Helping Others With Goal Setting
  • Knowledge Check

Module 7

  • Media Relations
  • Television
  • Print
  • Web Presence, Blogs & the Internet
  • Knowledge Check

Module 8

  • Issues and Crisis Communication Planning
  • Gauging the Impending Crisis Level
  • Providing Feedback and Insights
  • How Information Will be Distributed
  • Tracking the Overall Effect
  • Knowledge Check

Module 9

  • Social Media (The PR Toolkit)
  • Blogs
  • Wikis
  • Podcasts
  • Social Bookmarks
  • RSS Feeds
  • Knowledge Check

Module 10

  • Employee Communications
  • Verbal Communication
  • Non-Verbal Communication
  • Email Etiquette
  • Negotiation Skills
  • Making an Impact
  • Knowledge Check

Assessment- Post-Test

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